Brand Marketing Director

Do you dream of making a strong and ambitious brand shine alongside a team determined to make an impact?

JOIN OUR TEAM!
Brand Marketing Director
You will be responsible for driving the brand, content, and go-to-market strategy that positions Berger as a key player in the industry. In this role, which combines vision, strategy, and cross-functional collaboration, you will play a pivotal role in digital transformation, sales support, and the leadership of a dedicated marketing team. This is a hybrid position, combining regular presence at the Saint-Modeste head office with remote work.


JOB SUMMARY:
• Define and ensure the implementation of an engaging content strategy to increase brand awareness and support the company’s positioning in the North American and Latin American markets;
• Work closely with product and segment teams to translate business objectives into effective and measurable marketing campaigns;
• Orchestrate go-to-market plans for new offerings by leveraging market analysis to identify the best growth opportunities;
• Develop impactful marketing tools to support sales, shorten the buying cycle, and improve conversion rates;
• Actively contribute to the digital transformation by serving as an ambassador to encourage internal buy-in;
• Act as a key partner to the product, sales, and customer service teams to translate business objectives into integrated marketing strategies;
• Lead end-to-end go-to-market plans while strengthening cross-functional collaboration across the organization;
• Ensure rigorous management of human and budgetary resources, aligned with performance objectives.

QUALIFICATIONS:
• 10 years of relevant experience in strategic marketing, including at least 5 years in a team management role;
• Proven experience in creating and deploying comprehensive sales support programs;
• Excellent command of English, both spoken and written;
• Knowledge of Spanish (an asset);
• Ability to travel within Canada and internationally, primarily to the United States and Latin America;
• Proficiency in the Microsoft Office suite;
• Ability to mobilize, strong strategic vision, and analytical mindset.

ADVANTAGES AND BENEFITS:
• Possibility of teleworking;
• Annual vacation and flexible leave;
• Group RRSP and group insurance;
• Allowances for sporting and leisure items;
• Employee discount on Berger products;
• Training and skills development offering;
• Employee Assistance Program (EAP).

WORKING CONDITIONS:
• Permanent employment;
• 40 hours per week;
• Day time schedule.

ABOUT US: At Berger, we have been developing and marketing the best horticultural mixes for growing flowers, berries, market garden products in greenhouses and much more for more than 60 seasons. At Berger, you feel at home. It’s much more than a company: it’s a culture, a team, a stimulating and enriching living environment! To find out more about the company : https://www.berger.ca/en/about/
Berger voluntarily subscribes to an equal access to employment program (PAÉE). Applications from women, visible minorities, ethnic minorities, Indigenous people and people with disabilities are encouraged.
The use of masculine gender has been adopted to facilitate reading and has no discriminatory intention.
The salary displayed does not necessarily correspond to the salary range established for this position. We will recognize your skills and experience upon hiring by offering you competitive compensation as well as several other benefits.