Director, marketing

  • Work Term: Permanent
  • Work Language: Bilingual
  • Hours: 30 hours per week
  • Education: Bachelor's degree
  • Experience: 1 year to less than 2 years
  • Communication, general
  • Business/commerce, general
  • Management science
  • Marketing/marketing management, general

Asset languages

  • Spanish; Castilian

Work setting

  • Fast moving consumer goods (FMCG)
  • Advertising, marketing and public relations agency
  • Business
  • Private company, corporation or industry

Budgetary responsibility

  • $100,001 - $500,000

Tasks

  • Analyze market research data to improve business decisions or activities
  • Assist in product development
  • Conduct economic or commercial surveys to identify potential markets for products or services
  • Develop all kinds of events for publicity, fundraising and information purposes
  • Develop communication strategies
  • Direct the development and maintenance of an organization's Internet and intranet sites
  • Direct the marketing strategies of establishments
  • Direct the team on crucial information they should gather and research
  • Establish distribution networks for products and services
  • Establish distribution networks for products and services
  • Evaluate an organization's Internet presence
  • Evaluate communication strategies and programs
  • Evaluate the marketing strategies used by establishments
  • Implement communication strategies and programs
  • Oversee the preparation of written material for website content
  • Supervise staff
  • Train staff
  • Develop promotional materials
  • Hire, train, direct and motivate staff
  • Manage contracts
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Co-ordinate special publicity events and promotions
  • Prepare sports, literary, performance or other contracts
  • Supervise office and volunteer staff

Certificates, licences, memberships, and courses 

  • Google AdWords Certification

Computer and technology knowledge

  • Final Cut Pro
  • Microsoft Visio
  • Adobe Photoshop
  • MS Excel
  • MS Outlook
  • MS PowerPoint
  • MS Word
  • Mac OS
  • Tablet computer
  • Adobe Suite
  • Google Drive
  • Lightspeed
  • LinkedIn
  • MailChimp
  • Electronic mail

Area of work experience

  • Project coordination
  • Product development

Area of specialization

  • Business analysis
  • Project management
  • Advertising
  • Communications
  • E-commerce
  • Market research
  • Marketing
  • Sales
  • Brand management
  • Strategy

Specialization/experience (business sales and services)

  • Negotiation
  • Distribution

Transportation/travel information

  • Valid driver's licence

Work conditions and physical capabilities

  • Attention to detail
  • Fast-paced environment
  • Tight deadlines
  • Work under pressure

Own tools/equipment

  • Cellular phone
  • Computer

Personal suitability

  • Client focus
  • Efficient interpersonal skills
  • Excellent oral communication
  • Excellent written communication
  • Flexibility
  • Initiative
  • Judgement
  • Organized
  • Team player
  • Dependability
  • Interpersonal awareness
  • Reliability
  • Creativity
  • Accountability

Screening questions

  • Are you available for shift or on-call work?
  • Are you available for the advertised start date?
  • Are you currently legally able to work in Canada?
  • Do you have previous experience in this field of employment?
  • Do you have the above-indicated required certifications?
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